Its brand value rose 56% to $17.2b.

DBS is the fifth most valuable bank brand in APAC and 17th globally, according to the latest Banking 500 ranking by Brand Finance released in March 2025.

Singapore’s biggest bank by assets saw its brand value rise 56% to US$17.2b over the past year and is the sole Southeast Asian representative in the Top 20 list of the world’s 500 most valuable banking brands.

Value growth was supported by its higher net interest income, increased card fees, and wealth management and loan-related income gains.

Brand Finance is a London-headquartered brand valuation consultancy company. It reportedly conducts over 6,000 brand valuations each year.

Brand valuation is computed by estimating likely future revenues attributed to a brand by calculating a royalty rate that would be charged for its use. The method is compliant with ISO 10668, Brand Finance said.

OCBC and UOB also made it to the Top 70 of the global rankings, with OCBC at 61st place and UOB at 65th place.

OCBC’s brand value went up 28% to US$6.4b, climbing seven positions from its 2024 ranking.

The brand’s growth was driven by an increase in its interest income, supported by higher assets and improved returns on loans, Brand Finance said.

UOB’s brand value rose 9% to US$6.1b. However, it fell seven places in rank. Its brand value has steadily grown, spurred by its recent acquisition of Citigroup’s consumer banking businesses, Brand Finance said.